The Book of NPS for Growth

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Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

Ready to turn real-time customer feedback into huge business impact?

Get The Book of NPS to find out how.  

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What if you could take the guesswork out of growth marketing and use a huge chunk of your own brand promise to deliver on amazing customer experiences at all times? Learn how to create a powerful marketing engine that will:

  • Facilitate a customer-centric culture across the whole business
  • Empower your teams to resolve customer issues in real time
  • Automate feedback collection by integrating with your existing tech stack
  • Reduce churn, lower cost-per-acquisition, and increase opportunities

What if there were a way to automate growth?

1,000,000+ NPS surveys a week for the world’s biggest brands (and some of the newest).

In this eBook, we turn the whole growth hacking model on its head, to prepare for a new era of customer-obsessed marketing. 

“For me, the most fun is change or growth. There are definitely elements of both that I like. Launching a business is kind of like a motorboat: You can go very quickly and turn fast.”

- Tony Hsieh, CEO of Zappos

In This eBook, we'll cover: 

  • Spinning the Growth Flywheel with Customer Feedback
  • Customer-Obsession as a Winning Growth Strategy
  • Evolving Your Customer-Obsessed Brand Story
  • Engineering Customer Loyalty with Growth NPS
  • Leading the Pack with a Growth NPS Strategy

The Customer Experience Growth Flywheel

The Book of NPS for Growth

In this eBook, we turn the whole growth hacking model on its head, to prepare for a new era of customer-obsessed marketing. 

Create a culture of continuous feedback

Automatically collecting customer feedback from your customers is half the battle – figuring out how to leverage that information makes all the difference. Building a customer-centric culture across your whole business means every member of your team is able to manage customer success, reduce churn, and optimize cost-per-acquisition:

  • UX/ Product can automate and create amazing customer experiences by measuring and acting on real-time feedback
  • Customer Success can keep churn to a minimum by empowering proactive customer success outreach
  • Sales can use customer happiness to build your referral pipeline and amplify growth
  • Marketing can transform your most vocal, loyal customers into brand advocates in the marketplace and beyond



  1. Learn how your sales & marketing automation workflows can work together with your customer feedback to track all things NPS
  2. Convert valuable feedback into reviews and testimonials
  3. Generate support tasks for your team to assess at-risk customers

Leverage your existing automation tools